The Foundation of Asset Building: Financial Services for Lower-Income Consumers

Marva Williams and Kimbra Neiman

Demonstrates that banks with a commitment to reach unbanked or under-banked households can do so effectively and efficiently. The report profiles programs and services at Banco Popular de Puerto Rico, Union Bank of California, First Bank of the Americas in Chicago, First Interstate Bank in Montana and Wyoming, and Wells Fargo Bank Wisconsin. These banks provide affordable checking or lifeline accounts, innovative financial literacy programs, and creative outreach and marketing strategies.